Before: the project in many versions
- The website shows one status, the manager has another spreadsheet, the broker an old price list
- Buyers pick a unit that is already gone or has changed price
- Managers waste time checking “what's available” and “what's current” by hand
- Brokers get materials late and stop trusting the data
- The CRM receives a lead but can't see interest in a specific unit
- The website presents the project instead of letting buyers choose a unit
- Marketing brings traffic, but part of the demand is lost before qualification
- The team can't see which units actually attract interest
Bottom line: the project exists in several versions at once, sales slow down and buyers feel less confident choosing a unit.
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